How Much Should Product Photography Cost in 2023?
Professional product photography is a valuable investment for businesses looking to elevate their brand and effectively showcase their offerings online or in print. But how much should you budget for a product photoshoot? Here are some insights on current product photography pricing and factors to consider when hiring a pro photographer.
Pricing Ranges
In 2023, expect to pay:
$100 - $250 per edited image for basic product shots
$250 - $500+ per image for sophisticated cinematic or lifestyle product imagery
$1,000 - $5,000+ per day for multi-product shoots including photographer time and post-production.
Complex compositions, specialty lighting techniques, high-volume product catalogs, and animations/cinemagraphs increase costs, also plan to budget more if extensive retouching is needed. Packages with unlimited images or usage rights provide savings.
image by Jack Simpson Photography
What Impacts Cost?
Several factors determine product photography pricing:
• Photographer's overhead, skills and experience level
• Location fees like studios or site visits
• Props, models, makeup, and styling needs
• Product specifics like size, shape, color/material
• Image licensing, rights of use, and distribution
• Production time for setup, shooting, editing
• Retouching complexity and quantity
Top Photographers Are Worth It
image by Jack Simpson Photography
The best product photographers create images that engage customers and deliver results, justifying higher rates. Look for these key skills:
• Technical expertise with lighting, angles, focus
• Creative art direction and compositional skills
• Efficiency and organization during shoots
• Meticulous post-production and editing abilities
• Deep understanding of products and markets
• Versatile techniques across various products
By investing in great product photography, you often recoup costs many times over through increased sales and brand visibility.
Follow these tips when sourcing and hiring product photographers to find the ideal fit based on budget, needs and brand goals. High quality images drive business success. For a quote on your product photography needs, contact Jack Simpson Photography for a free quote and consultation
